Why The Flexible Accommodations Model is So Attractive

In August, USA Today named Camber Creek portfolio company Placemakr one of the best extended-stay hotel brands in the US. They wrote, “Tech-forward Placemakr transforms underutilized urban buildings into stylish extended stay properties that feel more like furnished apartments than hotels. Units feature full kitchens, washers and dryers, and living spaces with touches highlighting the local community. App-based check-in, free high-speed Wi-Fi, and smart TVs create a modern twist on traditional extended stay hospitality.” 

Placemakr is an alternative lodging service that operates flexible-term accommodations in luxury residential buildings. With Camber Creek’s help from its earliest stages, Placemakr pioneered a blended-asset model, combining the comfort of a well appointed apartment building with a range of choices in length of stay suitable for business travelers, vacationers, and corporate housing needs  

A number of factors account for Placemakr’s appeal. 

Technology 

USA Today called Placemakr “tech-forward.” The company built and owns its own technology and is equally adept at property operations. It blends real estate and software seamlessly.  

Flexibility 

Placemakr can offer any length of stay. In some places it works in partnership with multifamily building owners to run part of a building for a set period of time during a lease-up phase, what it calls its pop-up locations. In other locations it owns—or co-owns—and operates entire buildings. 

Partnership 

Placemakr plays very well with others, partnering with real estate owners and investors like Akridge, AvalonBay Communities, Jamestown, and Marymount University. 

Now is a great time to be a flexible-accommodations market leader. It is a growing sector. The extended-stay segment comprises more than 10% of all US hotel supply and is projected to generate $20 billion in revenue in 2025. It is catering to demand for a blending of business and personal travel. In 2023, two-thirds of business travelers said they extended a trip for leisure. And while revenue for vacation rental companies continues to grow, revenue from traditional hotels was down year over year between May 2024 and May 2025.  

Business and leisure, short and extended stays: Placemakr’s both-and approach is perfectly suited for the way hospitality is evolving.