Measurabl CEO Matt Ellis Predicts Sustainability Data Will Become Central to How Real Estate is Valued

Measurabl is the world’s most widely adopted sustainability data platform, empowering over 1,000 customers across 90+ countries representing more than 21 billion square feet of real estate to measure, manage, report, and act on sustainability. On the CleanTechies podcast, Measurabl CEO Matt Ellis described a shift away from reporting and compliance and instead to sustainability data being an essential component of valuing real estate assets. Measurabl’s partnerships with Nasdaq and FTSE Russell are steps in that direction.

There’s an inevitable pull towards … [a] source of truth and objectivity of sustainability data and then the ability to exchange that information. I think that trend is basically summarized by saying the sustainability movement and value proposition is not something any single company delivers, but it’s delivered more in a greater-than-a-sum-of-its-parts fashion. I don’t know that that’s true in other industries or segments, but I think in sustainability, because it’s so horizontal, it’s used in so many different aspects of the real estate experience …  [Y]ou have to have all these other actors engaged. We have a very specific role, which is to make the data available to them, ensure it’s high quality, and then set [an] insanely good, awesomely compelling reason to get involved with us as a partner and a source of truth for that data. So that trend I predict is going to be the defining one of what comes next in sustainability … It’ll be much more about how do we share [the data]? How do we agree on it and then share it so we can transact to do that?