Off-Market Listings Vs. In-Network Deal Cultivation 

An increasing number of real estate listings are not being made public. By some estimates, recently as much as much 15% of US homes were sold off market, many on private listings. This trend extends to commercial real estate as well with some technology providers promoting ways of anticipating the timing of a potential sale so that buyers can act preemptively. 

When information is not publicly available, whom you know and what you do to maintain professional relationships that can facilitate deals matters.

Camber Creek portfolio company Ren Systems makes it easy for sales professionals to surface signals and opportunities from their contacts. Ren is an AI-powered customer relationship management (CRM) software that enables users to reach out to their network with timely and relevant news to generate a meaningful connection. Ren’s relationship management algorithm analyzes each connected data source—such as LinkedIn, user CRMs, and email accounts—and maps contacts across millions of news sites and databases to provide updates within a user’s network, facilitating better outreach. Ren creates value for sales and relationship-oriented organizations and professionals, including commercial real estate brokerages, institutional investors, and more. 

“Off-market” does not have to mean “invisible.” Ren scans and processes the web to present users with a set of personalized business opportunities.