The AI Powering Some of the World’s Best Real Estate Agents

SERHANT. is a real estate brokerage, media company, B2B sales training platform, and technology company, creating tools that boost agent productivity. On the Leading by Example podcast, founder and CEO Ryan Serhant explained to Farnoosh Torabi how SERHANT.’s proprietary AI system S.MPLE works.

[I]t combines SaaS automations with human expertise to really build what we would call the first ever large action model for real estate, designed to help salespeople and sales teams. So at a high level, that’s what it does. It uses LLMs from Grok, Sona, GPT 4.0, and Whisper to use function-calling to map requests, to anticipate what the salesperson is going to ask for next, whether it’s a CMA [comparative market analysis], listing presentations, showings, what not. And then we have a very, very large database, which for us, we call our ‘project vector,’ that then pulls the information from that to execute and do the work on the agent’s behalf. The agent never sees any of this. All of this is done on the back end, and it empowers support staff. I’m niche to real estate, but there is a huge real estate company out there on the public market. They’ve got 30,000 real estate agents, thousands of support staff members supporting the salespeople, supporting the business, helping the business move. So that company would operate at like [one support person] for every four to five salespeople. With S.MPLE, it’s every 100.